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Story to Speech to Sale

Find your Story, Share a Message, Inspire Change

  Enroll in Course

Whats Included in Story to Speech

  • Six Online Coaching Modules – work at your own pace. Download or catch the replay any time.
  • Private Facebook Group – network with others looking to make the leap into public speaking and have your questions, comments, and concerns answered.
  • Step by Step Blueprints - Utilize a trusted and recognized process for developing your speech, enhancing marketing material, and maximizing engagement with audiences.
  • Downloadable Templates - Including fill in the blank contracts, step by step email templates, and more!


Your Instructor


Dawn J. Fraser
Dawn J. Fraser

Dawn J. Fraser is a storyteller, educator and a nationally acclaimed speaker. She is the Creator and Host of ‘Barbershop Stories’, which is a live show and podcast, and features stories shared between stylists and patrons, as well as curated true tales, told on site in barbershops and hair salons. Dawn delivers speeches on developing leadership potential and community building through public narrative, is a well regarded speech coach, and a Lead Instructor with The Moth and The Story Studio. She was featured amongst some of the nation’s top change makers at [email protected] and has performed in shows including The Moth Mainstage, Story Collider, RISK and The Unchained Tour. She loves being a twin, a Trinidadian, and tweetable @dawnjfraser


Course Curriculum



Story to Speech to Sale - Objectives and Audience

The Story to Speech to Sale (SSS) Online Program is a step by step blueprint to uncover, craft and share your stories as the foundation of a signature speech that sells.

The program is designed for thought leaders, innovators, artists, entrepreneurs, and professionals who seek to include speaking as part of their platform or business. We believe that crafting, sharing and telling your unique story can provide value for both you and your audience and can moved people better than any other form of communication. Check out some of the student testimonials from our Founding Class:

Story to Speech was valuable in ways I hadn't imagined. Within a week of my participation in Dawn's workshop, I created a website, procured work I had only fantasized would happen, and finally got the courage to declare myself, a professional storyteller. It's like a little imperceptible "shift" has occurred.

- Sandi Marx, Seven Time Moth StorySLAM Winner

If you want a step-by-step, easy to understand and execute path to speaking for a great fee, take Dawn's class. Not only has she successfully managed to do this, she can coach you to do the same!

- Kim Kirkley, TEDx Speaker, Author of 4 highly regarded books

“Dawn's workshop was incredibly helpful to me as I start transitioning from an underpaid storyteller to a workshop leader and public speaker. I especially appreciated her insight on the components of a professional, effective website, and her detailed guidance on what to charge and how to find speaking gigs”

- Tracey Segarra, Moth GrandSlam Champion

Dawn is a kind, smart and generous instructor. Given her experience speaking at a number of different venues for a variety of audiences, she's got a bevy of knowledge, valuable tips and advice for anyone embarking on a part-time or full-time professional speaking career. Not only does she give you smart and savvy practical advice on the business side of things, but she brings a lot of creativity and insight to the type of content decision-makers are looking for.

- Robin Gelfenbien - Ambassador of Fun (Storyteller, Host and Creator of Yum's the Word)

Fellow story/solo performers: have you ever considered that your "night job" could quite possibly become your "job-job?" In Dawn Fraser's "Story to Speech" you'll find the step-by-step methodology and guidance to bring the skills you already have to the educators, agencies and businesses who are actively looking for someone just like you!

--Michele Carlo author, "Fish Out of Agua," story/solo performer (The Moth, NPR, PBS)

Dawn walked us step by step through her entry into storytelling, which later developed into her role as Storyteller instructor for the Moth, TED speaker, and keynote speaker earning top dollars. Dawn is brilliant, candid and funny. You leave the experience with action steps and confidence in your ability to be a Storyteller and speaker too."

- Natasha Boyce, Small Business Specialist

Get started now!



Frequently Asked Questions


When does the course start and finish?
The live component of the course starts on Monday, July 13th and ends on August 21, 2020. The online modules are completely self-paced - you decide when you start and when you finish. You also have lifetime access to the content and can revisit it at any time.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
Is the course mobile and tablet friendly?
Yup! The course is fully responsive, and lifetime unlimited access is inclusive on any device that you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.