Module 1: The 5 Step Process to Establishing a Speaking Platform
Module 2: Your Story,The Core of Your Message
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Introduction: Core and Supporting Stories (2:36)
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Story Principle #1: Stakes (2:00)
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Story Principle #2: Theme (1:31)
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Story Principle #3: Organize (4:05)
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Story Principle #4: Recreate (1:36)
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Story Principle #5: YOU (1:20)
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Uncovering Memorable Moments (4:33)
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The Role of Significance: Internal, External, and Vision (5:55)
Module 3: Crafting a Message for Maximum Engagement
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Storytelling vs Speaking: Whats the Difference? (5:04)
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Determining Your Takeaway or Call to Action (3:04)
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Speech Contents: Overview (3:46)
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Introductions that Spark Engagement (3:27)
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Speech Contents: Where Your Stories Fit (2:37)
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Speech Contents: Proof of Expertise and Evidence (4:02)
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Your Call to Action as Platform Building (9:51)
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Structural Options for Your Presentation (5:59)
Module 4: Personal Branding / Where Business is Personal
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Personal Branding Overview and Goal (3:05)
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Key #1: Your Demo Reel (7:35)
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Storytelling Shows and Video Demos (3:29)
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Key #2: Your Speaker Website - Top 5 Components (12:45)
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Additional 'Nice to Have' Website Components (5:17)
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Key #3: Social Media in Platform Expansion (4:57)
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Key #4: Print Me! Business Cards and Brochures (4:33)
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Key #5: Your Secret Sauce (1:59)
Module 5: Finding Ideal Gigs and Leveraging Value
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Intro: Knowing How Much to Charge (10:03)
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Standard Fees for Speakers (4:43)
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Factors that Influence Rates: Part 1 (8:56)
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Factors the Influence Rates: Part 2 (7:07)
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Calculating a Fee for Engagements (2:46)
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Maximizing the Value of Your Engagements (7:11)
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Top 10 Places Online to Find Paid Gigs (16:32)
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Sample Upsell - Referral Letter
Module 6: Develop a System for Booking Gigs
Bonus Module: Going Pro
Resource Hub
Live Group Sessions
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SSS End of Season Celebration - (6/24/19) (157:37)
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Marketing and Social Media - (6/17/21) (155:15)
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Content Review w/ Gordie - (6/10/21) (134:11)
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Tying it all together - 6/3/21 (157:54)
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Material Check In w/ Gordie & Holly - (5/27/21) (142:26)
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Structures & Presentation Planning - (5/20/21) (142:34)
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Segmenting Speech Content - (5-13-21) (130:16)
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Mind Mapping Your Content - (4/29/21) (149:12)
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Honing in on a Core Story - (4/22/21) (145:00)
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Marketing Review and Core Story Prep (4/15/21) (115:01)
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Video Reels and Intro to Greg (4/8/21) (153:22)
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Implementation Week - (4/1/21) (41:40)
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A Speaker Agent's Perspective: Holly Caracappa (3-25-21) (121:21)
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Orientation Kickoff - (3-18-21) (128:24)
