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Story to Speech to Sale
Module 1: The 5 Step Process to Establishing a Speaking Platform
Introduction and Goal (3:11)
Step 1: Brainstorming for Topics Using The 3 P's (7:35)
Step 2: Recognize an Intended Transformation (1:36)
Step 3: Hone in on Ideal Listeners (2:31)
Step 4: Gauge Industry Interest (7:07)
Step 5: Establish a Unique Value Proposition (4:11)
Module 2: Your Story,The Core of Your Message
Introduction: Core and Supporting Stories (2:36)
Story Principle #1: Stakes (2:00)
Story Principle #2: Theme (1:31)
Story Principle #3: Organize (4:05)
Story Principle #4: Recreate (1:36)
Story Principle #5: YOU (1:20)
Uncovering Memorable Moments (4:33)
The Role of Significance: Internal, External, and Vision (5:55)
Module 3: Crafting a Message for Maximum Engagement
Storytelling vs Speaking: Whats the Difference? (5:04)
Determining Your Takeaway or Call to Action (3:04)
Speech Contents: Overview (3:46)
Introductions that Spark Engagement (3:27)
Speech Contents: Where Your Stories Fit (2:37)
Speech Contents: Proof of Expertise and Evidence (4:02)
Your Call to Action as Platform Building (9:51)
Structural Options for Your Presentation (5:59)
Module 4: Personal Branding / Where Business is Personal
Personal Branding Overview and Goal (3:05)
Key #1: Your Demo Reel (7:35)
Storytelling Shows and Video Demos (3:29)
Key #2: Your Speaker Website - Top 5 Components (12:45)
Additional 'Nice to Have' Website Components (5:17)
Key #3: Social Media in Platform Expansion (4:57)
Key #4: Print Me! Business Cards and Brochures (4:33)
Key #5: Your Secret Sauce (1:59)
Module 5: Finding Ideal Gigs and Leveraging Value
Intro: Knowing How Much to Charge (10:03)
Standard Fees for Speakers (4:43)
Factors that Influence Rates: Part 1 (8:56)
Factors the Influence Rates: Part 2 (7:07)
Calculating a Fee for Engagements (2:46)
Maximizing the Value of Your Engagements (7:11)
Top 10 Places Online to Find Paid Gigs (16:32)
Sample Upsell - Referral Letter
Module 6: Develop a System for Booking Gigs
Choose A Marketing Model (18:15)
Creating a Marketing Calendar (6:47)
The Sales Process (7:33)
Best Practices for Email and Getting Organized (12:49)
Bonus Module: Going Pro
Webinar Replay : TED Application, Tips and Tricks (82:37)
Webinar Replay: Booking Speaking Gigs (67:17)
Working with Speaker Bureaus (10:18)
Resource Hub
Facebook Storytelling Groups
Lead List - Provosts, Deans, Faculty Development
What is Public Narrative? Story of Self, Us and Now
Public Narrative Example: Obama @ DNC '04
Key #5: Your Secret Sauce
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